Photo by Simcha Moyal
A note from Rashmi Rustagi, Writer/Producer
Raised in the vibrant city of Lucknow, India, my childhood was immersed in storytelling, starting with radio dramas and stage plays. This early passion for narrative art guided me into the world of film and television, leading to roles in prominent works like The Avengers, India Sweets and Spices, and TV series such as Grey’s Anatomy and Never Have I Ever.
My transition into writing and producing has been fueled by a desire to create short films that promote social change. I aim to inspire audiences towards a vision of a more just society. One of these projects, Unborn, is a moving exploration of female feticide in Indian American communities and is currently available on Amazon Prime.
My journey began with an arranged marriage at twenty-one, which eventually brought me to the diverse landscape of the United States. Having lived here for most of my adult life, balancing acting, raising children, and navigating both American and Indian cultures, I have gained a deep understanding of the complexities and challenges of assimilation.
These experiences have profoundly shaped Designed by Preeti. The film explores the lives of Indian women across three generations as they navigate the intricacies of blending two distinct cultures. It thoughtfully addresses themes like domestic violence and interracial relationships, offering a nuanced portrayal of a community straddling modernity and tradition.
Under Gayatri Bajpai’s sensitive direction, Designed by Preeti captures the diverse challenges, resilience, and struggles of the Indian diaspora.
In Designed by Preeti, we aim to amplify the voices of the marginalized, reveal obscured truths, and inspire change. This film is more than just a story; it is a journey of empathy, empowerment, and transformation.
Director’s Statement by Gayatri Everitt Bajpai
In Designed by Preeti, we explore the gilded cage of Preeti’s life: a facade of wealth and luxury concealing a darker truth of personal suffering at the hands of her affluent husband. This romantic drama navigates the complex journey of a middle-aged woman’s quest for self-discovery and passion amidst adversity, blending romantic comedy elements with deep character exploration. Despite her outward compliance and dedication to her daughter, Preeti harbors a quiet resilience that eventually leads her to defy the expectations that once confined her.
The film visually juxtaposes the vibrant hues of Indian celebrations against the cold shadows of Preeti’s constrained existence. Initially depicted within tight frames that emphasize her diminished spirit, the cinematography evolves as Preeti begins to break free from her restraints. The infusion of warmth and dynamic camera movements signify her growing liberation and expanding world.
As Preeti forges a new path, confronting her husband’s manipulations and finding love and inspiration anew, the visual narrative shifts dramatically. The oppressive shadows recede, replaced by a palette of warmth and brightness that mirrors her inner transformation. The once-muted score builds to a vibrant crescendo, capturing her triumphant embrace of life and love.
Through this journey, Designed by Preeti not only tells a story of personal awakening but also showcases the transformative power of self-expression and resilience. It also paints a visual masterpiece of color and light that reflects Preeti’s ultimate liberation.